notes on the defeat.
So, we got pwned for creative strategies today. And I feel like shit for it, not because i mind getting pwned, but because our presentation really... sucked.
Because we learn the most from our defeats, here's a list for future reference:
1. Never prepare for a presentation the night before. Chances are, you will work late in the night and put out half-hearted work because you are tired, you want to end the night, and you have to hand in tomorrow.
2. As the advertising man, you need to advocate the product. Ads are simple. You sell the product. You build a brand. You are just the channel. Advocate the product, don't try to prove your worth.
3. If at the end of the presentation, your audience/(client) don't want to buy your product, then you have done a shit job.
4. Know your audience/(client) and focus on the right things.
5. You have to come back and win the next round.
Because we learn the most from our defeats, here's a list for future reference:
1. Never prepare for a presentation the night before. Chances are, you will work late in the night and put out half-hearted work because you are tired, you want to end the night, and you have to hand in tomorrow.
2. As the advertising man, you need to advocate the product. Ads are simple. You sell the product. You build a brand. You are just the channel. Advocate the product, don't try to prove your worth.
3. If at the end of the presentation, your audience/(client) don't want to buy your product, then you have done a shit job.
4. Know your audience/(client) and focus on the right things.
5. You have to come back and win the next round.
posted by ko0n at
3:21 PM
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